Hi
KRISTEN CHEATAM

Product

designer

I'm a US-based product designer, business strategist and user researcher

EXPLORE HOW I CREATE IMPACT

I work at the intersection of people, processes, and products, turning complex problems into clearer experiences and better ways of working.
1. EXPERIENCE & PRODUCT DESIGN
2. RESEARCH & INSIGHTS
3. PROCESS & STRATEGY
4. CROSS-FUNCTIONAL EXECUTION

About me

HI, I'M KRISTEN
‍I find the friction everyone learned to live with.

Complex workflows are kind of my thing.For 6+ years, I’ve designed enterprise experiences for Fortune 500 companies, digging beneath surface-level problems to understand what’s actually getting in people’s way and designing better ways forward.
EXPERIENCE
6+ years solving complex digital and operational problems
SWEET SPOT
Research · Strategy · Experience Design · Process Improvement
MORE ABOUT ME

6

Years of Experience

50+

Completed Projects

tHOUSANDS

OF people POSITIVELY IMPACTED

Featured Projects

UI/UX Design
July 22, 2024
THE HOME DEPOT
Designed an emergency ordering platform for The Home Depot, transforming a critical workflow into an intuitive experience built for rapid response.
View Project
Product Design
July 1, 2026
WELLS FARGO CARD SERVICING
Designed an integrated card servicing experience for Wells Fargo, bringing complex fraud, transaction verification, and card replacement workflows into a clearer experience for service representatives.
View Project
AI Product Design
January 1, 2026
FLORA AI
An AI-assisted women’s health experience designed to connect symptoms, cycle patterns, and health history in one place. I explored how AI could turn fragmented health data into personalized, actionable guidance.
View Project
Instructional Design
June 1, 2025
SUPPLIER PERFORMANCE MANAGEMENT — THE HOME DEPOT
Redesigned the dispute learning experience to help suppliers better understand requirements and avoid preventable submission errors. The work translated complex policies and recurring pain points into clearer, performance-based guidance.
View Project

Design Insights & Ideas

From design trends to creative processes, these articles offer insights to help you elevate your craft, solve challenges, and spark new ideas for your projects.

Let's make a decision. We Don’t Need Another Workshop.

More meetings don’t create better alignment. Clear decisions, ownership, and evidence do.

Design Systems Don’t Fail Because Someone Used the Wrong Button

Consistency is easy to ask for, but building the conditions for it is harder.

Let's work together

I am a digital designer and Webflow developer driven by a passion for crafting unique,impactful experiences.
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