Creative Kristen
STUDENT WORK
CAMPAIGNS
These are all hypothetical campaigns that were done at the student level. Due to intellectual property rights for my current position, I cannot showcase work done for my company on this site. All logos represented are owned by the companies represented and are not owned in any part by me. All pieces were not comissioned by or represent the companies depicted in any way.
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American Libraries Association
This was a final project for Advertising Creativity. We were given the client : American Library Association. We were then asked to brand an initiative to not only increase awareness of potential closures of libraries due to budget cutting,Members: Kristen
but to also inspire action on the part of the consumer. The plan book below details the final content and presentation. Below the plans book are the print ads I created for the campaign.Schipfer, Robert Fitzgerald, Steven Piskoty, Josh Rocamora, and Matthew Woods
Role: Collaboration, Concept, Branding, Print Ad Design
Germ-X
I was asked to create a three piece out of home campaign for Germ-X. I was given creative freedom for the concepts, strategies and designs. I decided to create informational ads with the intent of grossing the target out by the germ content of technology items that are used on a daily basis. The idea was the more you know, the more you need Germ-X.
Role: Research, Strategy, Concept, Design, Copy
Bass Pro Shops Outdoor World
This campaign was done for Bass Pro Shops' Outdoor World. The concept was simple, make people want to go to BPS' Outdoor World. I decided that the best way to do this was to compare a day at Outdoor World to a theme park. In each ad, the clear winner for "family fun" is Outdoor World.
Role: Concept, Strategy, Design, Copy
Chineasy
Chineasy is a new way of learning phrases in Chinese. It presents Chinese symbols as images for easy recognition. Since it would be ideal for future generations to know Chinese, I decided that I should make a version for children as an application for mobile devices
My Roles: Collaboration, Concept, Strategy, Mock Application Design/ Copy
Fromm Four Star Nutritionals
For this campaign, I was given free choice of a client. The only stipulation given was that at was to be an out of home campaign. I decided to choose FROMM's Four Star Nutritional Food. I personally feed my dogs this product, so I believe in it. This particular food is grain free and made with only fresh ingredients at a farm in Wisconsin. It gives my little babies the energy they need to play. So in that spirit, I created the FROMM at play campaign. This campaign consists of a dog park sign, a billboard, and poster displays.
Roles: Concept, Strategy, Design, Copy
Feeding America
This campaign had no specific requirements other than that it needed to be for a cause. I decided to promote Feeding America. I wanted to draw attention to the fact that not everyone that needs help getting food looks like they are poor. Many times I have witnessed people receiving rude comments about food assistance simply because they did not fit a preconceived notion of what someone who is struggling looks like. It is not always so obvious who is going hungry.
Starvation has many faces.
Roles: Concept, Strategy, Design, Copy
Goorin
For this campaign, I created a mock application for Goorin's online store. The app that I propose is called Mr. Fitsall's fitting room, based on the character Mr. Fitsall that Goorin already employs. The app allows buyers to "try on" different hats from Goorin' online store. Below are mockups of what screens would look like and an example ad.
Roles: Concept, Strategy, Design, Copy
Zoap
I was asked to hypothetically invent a type of soap. I was tasked with choosing a target market and then designing packaging and advertisements. I decided to create Zoap. It is soap with the addition of Zinc Oxide. I thought of this because Zinc Oxide has numerous beneficial effects on skin when applied topically. It is supposed to clear up numerous conditions including rashes, acne, and scalp dandruff. I decided to use these benefits to create a soap that could be used for both body wash and Shampoo. This clearly would be targeted to men. I came up with two print ads that would appeal to men based on their wants/needs.
Roles: Hypothetical Invention, Concept, Strategy, Design, Copy
ONE SHOTS & COPY
These are all hypothetical pieces done at the student level that are good enough to stand on their own. The idea is clear enough that the intended audience does not need more explanation, or the piece is compelling enough to encourage exploration. While all pieces utilize original copy, I have placed pieces that soley focus on copy at the bottom of the page.campaignS. Due to intellectual property rights for my current position, I cannot showcase work done for my company on this site. All logos represented are owned by the companies represented and are not owned in any part by me. All pieces were not comissioned by or represent the companies depicted in any way.
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Web/ Print Ad for Coachella 2014
Roles: Design, Copy
Web/Print Ad for Bose
Roles: Concept, Design, Copy
I was asked to market Mary Kay to Millennial women. I thought that by omitting the name entirely and using initials would make it seem more relevant to younger buyers. Combined with package redesign and new product offerings, Mary Kay could easily reach their desired target.
Web/Print Ad for Possible Mary Kay at play Redesign
Roles: Concept, Design, Copy
Copy for Charmin Ultra Soft
Roles: Copy
Copy for Stacy's Pita Chips
Roles: Copy
Copy for Tide Sport
Roles: Copy